Backstreet Boys Star AJ McLean Headed To Mipcom Cannes With ‘The Fashion Hero: A New Kind Of Beautiful’; Indigo Entertainment Boards Sales

© Beauty World Search

AJ McLean is headed to Mipcom to promote The Fashion Hero: A New Kind of Beautiful, the most recent portion in Magnificence World Pursuit’s. The Fashion Hero franchise.

He’s interfering with an European arena visit to stir things up around town and meet purchasers on Sunday October 16. Backstreet Young men, which shaped in 1993, is the world’s best boyband of all-time, estimated to have sold above and beyond 100 million records around the world.

UK-based independent merchant Indigo Entertainment has gotten International dispersion privileges to the show and will shop it to broadcasters and streamers one week from now. Rapid Blue, the South African maker behind local forms of The X factor, Dancing with the Stars and Got Talent created the ten-part show at the Sun City Resort, northwest of Johannesburg.

In The Fashion Hero: A New Kind of Beautiful, a different blend of 22 international contestants contend in the opposition show intended to break traditional standards and characterize “a new kind of beauty.” Four coaches addressing international brands each form teams, who face challenges set by superstar visitor tutors. The tutors incorporate Drew Manning, superstar personal trainer and host of A&E’s Fit2Fat2Fit; René Elizondo, previous Janet Jackson choreographer and chief; international musical gang Straightforward Plan; remarkable new Canadian pop-star Jordyn Sugar; transgender model and activist Elle van der Burg; and Adi Barkan, the Vogue, Harper’s Bazaar and Cosmopolitan photographer.

McLean said fronting the show was “the most extraordinary involvement with my life and the existences of the contestants.”

“As the globe wakes up to the importance of variety, value and consideration, remembering it’s the correct thing to do, yet a commercially solid and legitimate judgment as well, Indigo Entertainment is excited to cooperate with Caroline, AJ and all the team at The Fashion Hero to put up this new season for sale to the public,” said Emma Collin, Programming Chief at Indigo Entertainment said. “The Fashion Hero brand was ahead of the bend, launching X (pls embed) years ago, yet this latest season with AJ in charge, is greater, braver, glossier and more fabulous than any other time in recent memory. The Fashion Hero: A New Kind of Beautiful sets a new standard for the fashion business celebrating internal beauty and variety.”

Created to challenge the fashion business’ biased standards of beauty, the original Fashion Hero season offered to more than 160 regions around the world, airing on broadcasters like Revelation Latin America and Turkey and RTL II in Hungary. Any semblance of Prime Video and Tubi also acquired it.

“Presently, like never before, is an ideal opportunity to celebrate uniqueness and The Fashion Hero: A New Kind of Beautiful carries a new focus on reality television, however this time with a heart,” said Bernier, Leader of Beauty World Search and chief maker of The Fashion Hero: A New Kind of Beautiful.

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